Bhanu Prakash Yenumula

Hi! I'm Bhanu Prakash Yenumula

CEO — Lakshmi Finance, Varun Group

About Me
Bhanu Prakash Yenumula

About Me

I am an enthusiastic and driven finance professional with over 24 years of experience in Sales, Channel Development, Dealer Management, and Retail Finance. Throughout my journey, I’ve had the privilege of leading diverse teams, handling multi-location operations, and building customer-centric finance models that balance growth and trust.

My passion lies in combining strategic business decisions with ground-level understanding of customers and dealers — ensuring financial inclusion, operational excellence, and consistent growth. I strongly believe that leadership is not just about decisions, but about creating a culture where people perform at their best.

  • Business Head - Finance Operations — Varun Finance (Nov 2024 – Present)
  • Regional Head - Two Wheeler — RBL Bank Ltd (Jan 2023 – Oct 2024)
  • Cluster Manager - Two Wheeler — Hero Fincorp Ltd (Mar 2022 – Jan 2023)
  • Area Manager (Sales) — Bajaj Auto Finance (Jul 2016 – Mar 2022)
  • Branch / Territory Manager — Tata Motors Finance / ICICI Bank (2012 – 2016)
  • MBA — Marketing Management (1998 – 2000)
  • BBM — Sales & Distribution (1994 – 1997), Nagarjuna University

My Work — Varun Finance

Serving Varun Finance (Varun Group) as Business Head of Finance Operations, taking care of overall operations since November 2024.

About the Organization: Varun Finance has been operational for the past 25 years as a Captive Finance Company under Varun Group, led by our visionary Chairman Mr. Prabhu Kishore.

We primarily work with our own group dealer network supporting Retail Finance — including Bajaj Two Wheelers, Suzuki Two Wheelers, Maruti Suzuki Cars, Mahindra Cars, Bharat Benz Trucks, and JCBs.

We also extend our retail finance to other products like Honda Two Wheelers, Hero Two Wheelers, BMW Cars, Mercedes Cars, and Tata Cars in specific pockets. We are a flexible and dynamic finance organization, offering tailor-made schemes that suit customer needs. Our major strength lies in DCC (Direct Cash Collection Mode) as a repayment model.

Currently, we operate with an AUM of 76,000 live accounts amounting to approximately ₹750 Cr in principal, and we disburse around ₹500 Cr annually. We are now expanding operations strategically by obtaining an NBFC license.

Contact Me

📧 bhanuyp@yahoo.com

📞 +91 87907 18540